| Here’s the thing Free Rangers, We’d make more money if we ran a shittier business. If the shop were open 10am – 10pm, and we sold pints of Georgi, red hot garbage booze, and what the professional drunks call “dollar shots”, this business would be far more profitable. But then I wouldn’t want to be here, we wouldn’t attract the caliber of team members we currently enjoy, and if the only goal were to make money, there are certainly more lucrative things I could be doing with my time. I also refuse to invest in the profoundly profitable and unfathomably destructive Military Industrial Complex, Oil drilling (in any country), private prisons, Facebook, and/or the myriad other corporations that turn the destruction of the Earth and Western democracy into sweet, sweet American dollars to be reported to their stock holders. I do my best to not gain from the misery of others, which is rather difficult as that’s kind of what our economy is based upon. There is quite a bit of money to be made both pushing mediocrity and causing misery. Sorry that somebody made the mistake of saying that the last e-mail sounded “kind of chipper and lighthearted”, but this is where my head is at currently. After last year’s non-holiday season devoid of all but the smallest gatherings, and the profoundly erratic year since, it’s hard to say what kind of holiday season we’ll have in our little corner of Brooklyn, but at the very least, the couple of days before Thanksgiving will likely be the high traffic chaos that they always are, and it would benefit all involved to think about your Turkey Day needs in advance, especially if you’d like some personal attention for those picks. And with ongoing supply chain issues, we really have no idea what will run out before then and become irreplaceable, as we’re already seeing empty shelf spots due to the Champagne shortage (the most first world problem of all time). Also, next week’s e-mail will include some extended holiday hours, but still best to do as much of your booze shopping ahead of the crush as possible. As always, we do deliver in a 5 block radius, but if you order early we can certainly arrange delivery a bit farther. Please hit us up with any questions. Since I have no concept of time anymore, I had to check the historical record to see that I wrote a bit about André Hueston Mack and his lovely Maison Noir(formerly Mouton Noir) wine(s) in the July 19th e-mail, during those In Between Times when we briefly hosted regular in-store tastings (again). Since then, we’ve sold out of his super popular Love Drunk Rosé, and picked up his un-oaked Chard, Knock on Wood. I won’t list the full resumé, but André is an accomplished Somm, wrote a book, owns and operates a restaurant, a market, and a wine shop here in Brooklyn. I can’t honestly keep up with all of his projects, but his wine tasting videos for Bon Appétit will make you a savvier wine buyer (for those of your who didn’t click through last time): André Explains Wine Label Red Flags So, while we’ve also picked up André’s higher end Oregogne Pinot Noir 2019and Chardonnay 2017, we also made a serious stab at this year’s Willamette Pinot Noir Auction, and secured the entirety of Maison Noir’s rarest wine of the year: Lamb of God Pinot Noir 2019. Only 240 bottles were produced, and it’s freakin’ delicious, with serious aging potential to boot. Each bottle is hand numbered and signed by the winemaker. We are ecstatic to be able to offer this exclusive, profoundly rare Pinot here to you, at the lowest price at which it will ever be sold! (regularly $129 per bottle) M. Mouton 101: gets you 1 bottle each: Knock on Wood Chardonnay 2019, OPP Pinot Noir 2019, and Horseshoes & Handgrenades (Cab/Merlot) for $59 (usually $78). Double Down: gets you 2 bottles each: Knock on Wood Chardonnay 2019, OPP Pinot Noir 2019, and Horseshoes & Handgrenades (Cab/Merlot) for $109 (usually $156), plus a FREE reusable wine tote. The Full André: gets you 1 bottle each: Knock on Wood Chardonnay 2019, OPP Pinot Noir 2019, Horseshoes & Handgrenades (Cab/Merlot), Oregogne Cardonnay 2017, Oregogne Pinot Noir 2019, and Lamb of God Pinot Noir 2019, plus 1 Free Magical Mystery bottle from my personal collection (which could be literally anything) and a Free reusable wine tote for $199 (usually $294). (!) Click here for the hidden sale page (!) M. Mouton 101: 1 each: Knock on Wood, OPP, Horseshoes & Handgrenades sale: $59 retail: $78 Double Down: 2 each: Knock on Wood, OPP, Horseshoes & Handgrenades + bag sale: $109 retail: $156 The Full André: 1 x 6 + 1 Magical Mystery Bottle + Bag sale: $199 retail: $294 *** This week only, as supplies last! *** *** No other discounts apply! *** Hasta la Pasta, Jack Proprietor Free Range Wine & Spirits P.S. Free Range E-mail Archive |
