| Howdy Free Rangers, The first time I heard the term “liquid gold” applied to wine was in regard to Chateau d’Yquem, the world’s most renown, and notoriously expensive, sweet white Bordeaux. As it ages, the vibrant light yellow color will darken, and in its adolescence to early middle years, it will appear visually a deep gold. Now marketing morons call anything expensive in a bottle “liquid gold”, regardless of the color, renown, or real scarcity. Words used to have meaning, and marketers are pretty lazy, often pushing products about which they really couldn’t care less. I should know. I spent a couple of my middle years paying my rent making SEO and SEM marketing content for a Forex company (basically legalized gambling on the currency exchange). It’s loathsome work, but there are so many regulations in that field, that with all of the words and phrases one isn’t allowed to employ, it’s actually somewhat engaging work, restrictively (and mercifully) devoid of hyperbole. But since one can say any dumb unregulated thing you like about a bottle of wine, lazy idiots refer to dark red, occasionally mass produced, juice as “liquid goal”. It makes all involved dumber. So when you receive marketing of this nature, please feel free to respond and tell them not to insult your intelligence. Or correct it as if you were an 8th grade teacher and send it back. It’s great fun. I’m Jack, I speak for the words. Well, I just got my first vaccine shot, and I have to say that the FEMA and Air Force crew running the Medgar Evers vaccination site is not messing around: super professional, efficient, polite; almost disconcertingly sincere eye contact. I was in and out of there in 32 minutes, including the mandatory rest/waiting period after the shot. Didn’t even need a BandAid. Camo dude was a needle ninja. At least until everybody here is 30 days out from their second shot (last of April/early May?), we are maintaining our ongoing pandemic precautions: Mon – Thurs: Pick-up/Delivery only Fri – Sun: in-store shopping (Max 4 customers in at a time, 1 per group, when others are waiting please). Big thanks, as usual, to all of you folks who have been helping us out with this, and letting us vent about those who have been less understanding. Like this jackass, who bowled in last Thursday, on his phone (through the door with the no cell phone sign on it), ignored the traffic cones, and the chalkboard, and headed right into the shop. Derek politely asked him to observe our posted pandemic guidelines, and the guy stormed out, and left a profanity laden public review, which Yelp tells us is well within their policies. Which brings me to the next topic. We have a really nice customer who works for Yelp (even left us a nice review on that platform), and I’m sure some otherwise decent people even deliberately own stock in Yelp, but if you profit off that company in any way, you are actively supporting faceless crazies over hard working small business owners every day. You are profiting on lies and misery. And if you consider yourself a decent person, maybe you don’t want to profit off of those things. But there are lots of perfectly profitable things in which I won’t invest because of the misery those ventures cause. I think you’d be very surprised where some of your mutual fund money goes, if you pull at the threads. GE isn’t a toaster company anymore. So, I left a review for Yelp on Yelp (yes, you can do that!), using the same profanities that this puny man used about Derek. Very curious to see how long it will take Yelp to pull down my review, and if the tiny little man calling himself Cornelius would like to come back here and talk this out with me. [Fade to red.] This week’s offer isn’t quite as deep a discount as some of our previous, but what this lacks in total discount (which is still a pretty good one), it makes up for in scarcity. Ridge Vineyards needs no introduction in these parts, but I’m sure not all of you know about the ATP designation. Any Ridge bottle that has a stylized ATP on its cap is from their Advanced Tasting Program, which are normally only available at the winery, and they are the smallest production wines of this already boutique operation. The “newest” addition to Ridge’s many single vineyard releases is Demostene, and though new to Ridge, it’s a tiny parcel of roughly equal parts Zinfandel and Carignane from 95 year old vines. The resulting blend in this debut 2016 release is the kind of beautiful beast you’ve come to expect from Ridge and their beguiling old vine field blends. 25 cases of this wine came to New York, and we were limited to 5 of those, which we purchased and sold through. Apparently everybody else who in every other year would’ve snapped up the rest demurred, and we have another 11 cases on the way! On the shelf at $42, click below to pick one up at $35 per bottle, or grab a 6-pack at $32 per bottle and get a free wine tote, and one bonus bottle from my personal collection (which could be literally anything). (!) Click here for the hidden sale page(!) sale: retail: Ridge Demostene 2016 $35 $ 6-pack Demostene + bonus bottle $192 $ ** This week only, as supplies last! ** * No other discounts apply.* Cheers, Jack Proprietor Free Range Wine & Spirits P.S. Free Range E-mail Archive |
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