As invasive connectivity thrusts us ever quicker toward the singularity, and the sheer volume of information collapses the exponentially tightening collective attention span toward black hole, eras are becoming shorter and shorter. It seems now as if five years is the distance between the now and the forever ago. And since the great Bourbon boom is well beyond half a decade old, many drinkers and collectors barely remember it any other way… besides those guys who love to wander lazy circles around the shop, tilting at the rarest bottles on our highest shelves, wistfully recounting that $95 bottle of Pappy 15 they found that one time while passing through some long forgotten Carolina or another. Those were the days.
One of the best kept secrets in American whiskey- through our first 4 or 5 years in business- was Henry McKenna 10 Year Bourbon from Heaven Hill. We could get as much as we wanted and sold it briskly (and gleefully) at $39 per bottle. Even well into this new wave of young whiskey collectors, McKenna seemed impervious to hype, and remained readily available at wholesale, and a mainstay on my bar at home. Then it won a well publicized blind tasting award, and then another. All of sudden we could only get six bottles per month, then three, and then months would go by without any being available at wholesale in the state at all.
With the over-saturation of competition in the market (some more worthy/absurd than others), major producers upping production for the better part of the decade, and the slight waining of demand off of recent all-time highs, it seems supply is finally inching back up against consumption. As such, we’ve received two cases of McKenna 10 for two consecutive months; completely unprecedented since the Before Times. While it is a far cry from the piles of cases we once received on demand, and our wholesale cost has certainly gone up, we’ve decided to celebrate by pulling last decade’s shelf price from the barbed talons of time.
To this end, head over to our website, add $150 worth of anything to your cart, and get 1 bottle of Henry McKenna 10 Year Bourbon at $39! *One per customer!
(!) Click here to activate the sale (!)
*** Online exclusive! ***
*** This week only! ***
Cheers,
Jack
Proprietor
Free Range Wine & Spirits
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