Weblog: an Archive of our Newsletters and Sales

Hello Free Rangers, Long story tolerable (and apologies to those reading outside the reach of the NYC subway system): Until very recently, the Atlantic Ave BID (Business Improvement District) had been a tiny, weird, dysfunctional entity into which we were forced...

“Wasted and wounded it ain’t what the moon did I've got what I paid for now…”                          - Tom Waits Chaos Free Rangers, It may feel like there’s a crazy from the heat kind of slowing out there, and this may be true geologically, but the collective...

Ya Know Free Rangers, I was in the midst of a fun chaotic paragraph full of sound and fury, but this week has already been a real one, even by current shitshow standards, and all creativity has been derailed. Mondays usually find Derek and I in a relatively quiet...

Hey Free Rangers,  It’s incredibly humbling to lose- even for a limited time- the use of a regularly working part of one’s physical human machine, more so when the cause was user error. But this can be the acute result of catching a falling wine bottle while it is...

Hey Free Rangers, Granted I have a lot of pet peeves, but what the f@ck is up with people who reach behind each display bottle to pull one from the cubbyhole in back simply to fondle it, read the back label (there is often only importer info there), and then lay it...

So Free Rangers, Yelp used to be the bane of our existence, generally siding with faceless strangers, and their often baseless lies, over hardworking small business owners and operators, by design. But nobody really uses that godawful site anymore, and Google has...

Hola Free Rangers, The dog days are upon us, and there is no end in sight. Dog days are defined here in Brooklyn as days that are so hot that our neighborhood doggie friends, immediately upon entry, flop down on the floor, where the temperature is lowest, and the cool...

Well Free Rangers, At this point, I’m surprised that I’m surprised. Our in-store tasting program has become a bottom shelf experience. We apologize for this sorry state of affairs, and have taken direct action to remedy the situation. And by bottom shelf, we don’t...

Hello Free Rangers, Another late note this week, after a rare week without e-mail, in-store tasting, or online sale at all. Sorry about that. Derek and Wesley were both out of town since we last spoke, and too many subterranean homesick hours amidst a serious...

Hey Free Rangers, Weird week. And not that good Hunter Thompson kind of weird. It takes a lot for me to call the cops on someone. Officers have better things to do, and it’s *very* rarely that I believe a couple of guys with guns are what is actually required to best...